Zielinski – 2012 Aug 22

Genealogical construction of media 

Flusser – Ritter

4D – 4D:

  • Leibenswelt – we experience and are sharing human activity within this world

2D – 3D:

  • Object creation monument – to the glory of man

1D – 2D

  • The reality of images – we have to add the missing dimensions 



  • Ritter coins the idea of the ‘happening’
  • The coincidence of experimentation of art and physics – 
  • “Radical subjectivity” – not accurate as it presences the dichotomy between objectivity and subjectivity – but Ritter did not 
    • Bio-sience-politics-art
    • Spark – 


new forms of concretion… artistic practices as identical with human life.  music of the stars, n-dimensional action.  inhabitants of the sun – the only way we can squander 

Walter Benjamin – The Origin of German Tragic Drama – Spark – writing through fire 

Technics of Observer – John Crary 


Freeman Dyson – “time without limits”

Novalis:  Ritter is the ‘night’ for whom we are all pawns (subjects of Ritter – the subject as subjugated)

Hans Christian Ørsted – relationships to Ritter

McLuhan – the idea that medias can make the body more effecitve is an industrialisation framework – McLuhan was a catholic iconoclast (Flusser – jewish iconoclast, Georgio Agamben 

  • Kapp – Organ projection  
  • With the help of electricity you can exchange ideas
  • Self-fulfilling circle – apparatus of the school systems, the government systems 
    • formalisable things can be called apparatus
    • aspects of life that are not formalisable

To Design is to Invent – Engineering and the Mind’s Eye – Ferguson 

Projection of the internality of the image from the machine into the world, and the world which develops the machine.  This is a problem of the avant garde – i.e.: we want to show something, but we need to show the way the creation of the image as well. (syntehsis and analysis) 

Whitney brothers – SF museum of modern art – Henry Miller: 

“On the screen we can sit inside and outside ourselves at the same time”
“The experimental film only called such only because it dares to lie to the mirror”

Katoptrics and Dioptics

  • “Looking at” (tele) and “looking through”
  • Oppositional scopic regimes 
  • On the optical nerve – Streiber (jesuit writer) 
DaVinci: I am making eye glasses to see the moon better.  
True Christianity by Johann Arndt – techniques of the visual – to look through has an entirely positive connotation.  The dark room, the projection of the sinner into the camera obscura.  Lucifer – looks / light – the fallen angel that dared to be as beautiful as God. 
A. Kircher
  • God is the source of light, the angel is the reflection of this primary light, and the 

Flusser Projection 

Mallevich – projection – the imagination in advanced technological 

Flusser – classical imagination 

  • A process of imprinting something external on our perception 

Poicio – I am throwing something forward but also abandoning and rejecting

Plato cave

Baudry – L’appareil de base

Zahn, Oculus artificialis, 1685  

Bachelor Machines, 1970s – a substitution of a person by an artwork – machine taking place of the other – Zaimanone show

Heidegger and Flusser

The deep negativity of the shadow – Nagasak 1945 – Death’s Shadow 

Mohists – Gnomonic – Chinese measurements of time.  Our time is solar – sun based.

Directly inscribing the effects of electricity on the material

  • Lichtenberg’s experiments 
  • Chladni
  • Lissajoux

Flusser – it is a force that allows me to understand the abstract – from there one goes back to if one wants to – theology.  God reveals his continence on mount sinai – and in auswizt it was covered up again.

Synthetic images are an answer to Auztwiz – a possibility to go through the abstraction of the synthetic image 

Agamben’s focus is the idea of isolation – appearance or imaging for the entire system of devine attributes 

Flusser does not think of the technoimaginary as a disconnection – but as a hope for connecting.  

Heidegger as connected to the pre-socratic thinkers.  

“Heidegger is not a good philsopher but he is an important one” – Flusser

The epistimological importance of design – taking care – angst – “suddenly something opens up and we decide… with this decision, opens up a clearing of being in the thickett.  Sunddenly one realises that one is not falling to ones death – one realises that death is not a problem.  Where I am death is not.  And where death is, I am not”

Design for Being – Heidegger

When we begin to design, we are no longer subjects of objects, but projects for objects.  Designs for things, and no longer the subjugated of things. – Flusser

Heidegger – technology as a specific way of making – as a way of production – as poesis.  Like poesis – technics is a way of revealing – Stiegler exigis on Heidegger 

Sorge – care for the technical object? 

Design (Pro-spective) vs. Revealing (Retro-spective) 

  • Archeology is the only way we can deal with the present (Agamben) – what has been as a way of rendering a possible space
  • Toynissen – too much in time, or too much out of time are both bad (pathological)
    • Melancholy (remembering, revealing, retrospective) 
    • Paranoia (design, pro-spective, projection) 

Why We Build

Critical Engineering

Genealogy of projection…  

Vedemecum Against a Psychopathia Medialis

  • The hot and cold relationships between art sciences and technologies
  • Art + Media
    • Art before the media 
    • Art with media
    • Art through media
    • Art after the media 
  • The potential space of the past – archeology – the past is not something that is given but a playable system (AnArcheology) 
  • Since you can make state with the media – they are not working anymore for revolutions – The media have gained systemic character
  • “the media” – Foucault’s archive
  • “media” – an open set of single media techniques
  • english versus catalan – 
    • media = midi (the territory)
    • media = mitjans (the tool) 
  • The PC
    • Personal computers
    • There is no longer 
    • Oswald Weiner bio-adapters 
    • The office is everywhere – life is managed administratively
    • Perhaps the last interface before it dissapears as an unrecognisable integration inside the body
    • Computers a an aglomeration artifacts – each an individual artifact 
    • Users are operating and updating machines – for applications 
    • Programmes are not owned – the are like “digital guest workers”
    • Instantaneous archeology – the photographic practice of taking your picture and then adjusting and then re-taking the photographic 
      • The past is only important as a resource for designing the future
    • The possibility of enjoying the present becomes the victim – there is no time for the present – future and past are joined together 
    • Cybernetic ability now possible – instantaneous, immediacy, 
    • YouTube therefore you are… is progress compared to the vanity of cogito ergo sum (of the modern era) 
  • Dialog as a possibility of getting closer to god – sending 
  • Chris Petit – Content
    • Assignation of life – the middle-ground is hardly there anymore (the present is gone – we only have present and past)
    • Styling yourself 
  • John Cassavetes
    • Michel Foucault -Technology of the Self
    • Shadows
    • Faces
  • Nico 
    • When you think the night has seen your mind 
      That inside you’re twisted and unkind 
      Let me stand to show that you are blind 
      Please put down your hands 
      ‘Cause I see you
  • Tikkun 
    • Radical extension of the situationism
    • Tikkun was incorrect – these people are individuals 
    • New identities – an arbitrary existence (Agamben was talking about loving somebody or something)
  • Heidegger – extensia – existensia
  • What is essential?  Runs through the history of Western thought
    • Hegel – Philosophy of Right
      • essence and existence – if and how the particular is connected to the whole
      • for young people – the internet is like Hegel’s state
  • Clue Train Manifesto (1999) 
  • Oskar Panizza – The Softening of the Brain
    • Psychopatia Criminalis 
  • Media theory and practice – situated between disciplines, between the dispositif  of power (sexuality truth and knowledge – to which we add uncondition connectivity) 
  • Purposiviti
  • Poetry of relations – Glissant 
  • Art and theory that are created with advanced ideas in media – could be mondial
  • The more that the world is programmed to make the impossible possible – we must confront the possible with its own possibilities 
  • We live in a permanent testing situation – environments are set up as a test department… (Test Department)  Most design departments are set up this way
  • Artistic experiment should takes precedent over the test 
  • For artists – operator or magician is not enough (Benjamin – The Work of Art in the Age of its Technical Reproducibility – better translatability) 
  • Veneration of the impassionate amateur as the guiding model of 
  • The brain is tired
  • Caught up in time too much – the Long Now Project 
  • We must exist online, and be offline – a help for 
  • We should not allow cybernetics this triumph
  • The subject is the limit of the world
  • Only the boundaries have shifted – the fact that such limits exist has not changed
  • We should not allow cybernetics this triumph
  • The Internet is a non-location, like heaven and hell – and we need to have an orientation 
Real Frienship
  • Bataille – Friendship is the shared feeling of being alien within and towards the world
  • Montagne – To the company at table I would rather invite someone witty than thoughtful; to bed rather beauty than goodliness; to social occasions the quick-witted…


FIAT: A command or act of will that creates something without or as if without further effort

How much can we infer from Flusser’s movement into design the act of creation more generally, or the industrial practices of design…  

Cybernetics and the Design (Pro-spective) and Revealing (Retro-spective) loop

Notes on the invention of sunglasses – they were invented in order to hide the eyes, not to protect the eyes 

The individual and the whole – media (tool) and the media (the system).  Can we read into this that people are becoming media…

Foucault Tribunal

The Arrow of Time 

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